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Promoting Industrial Statistics
Summary
Manufacturing has a crucial role in any developed economy, even if commodity
items are imported. It is one of the main sources of technological development.
While the old champions of coal, steel, shipbuilding and motor manufacture
have largely been superseded, there are always new areas for exploration
requiring new techniques, leading to new ideas and presenting new problems
to be solved.
Statistics has a crucial role to play in manufacturing industry,
from the design cycle through to production, in the analysis of field data
and, where there is a large customer base, in the management of those data.
Statistical techniques originally developed within a wide variety of areas
have immediate applications in manufacturing industry, yet they are hardly
known about, let alone used. It is notable therefore - and not only
in the UK - that the use of advanced statistical techniques in manufacturing
is very rare.
In many countries - and in the UK in particular - manufacturing industry
is very fragmented, with many suppliers contributing to a final product.
It is very difficult in such a climate to impose disciplines from above even
though this might seem to be the sensible approach.
The purpose of this web site is to provide a one-stop-shop for all industrial
applications so that small companies in particular need look no further.
The site will provide open access to lists of statisticians and also a search
engine, mailing and discussion lists, a newsletter, and links to funding
sources, business aids, standards and professional bodies. It will
also offer, for a subscription, broadband access to cutting-edge software
and searchable indexes of journals.
The overall aim is to place in the hands of the statistician in industry,
or the statistically aware engineer, the leading technical and software approaches
with full support and training where necessary from the statistical community,
so that the best use can be made of this valuable resource. In this
way, the industrial statistician or engineer - together perhaps with consulting
statisticians in support - will have available the fullest possible library
of methods to enable optimal solutions to be found to industrial problems.
While the initial site is aimed at a UK audience, international expansion
will follow as soon as practicable. This offers UK export potential
as well as international collaboration.
Introduction
Manufacturing is about turning a design into a working physical entity, the
product. In some cases, the product cannot be seen - as for example
electricity generation.
The product may be formed from a variety of components, each of which has
to work optimally and together with the other parts. The quality of
the final product depends critically on the quality of each component and
on how they interact.
Quality is about correct and consistent performance. Correctness
is a function of the predictive part of the engineering, an area where
engineers are particularly competent. Consistency is about whether
a product
- can be mass-produced allowing for the variability in constituents and
- whether it will perform in the field under a wide range of conditions
which may be hard to predict.
Consistency therefore involves understanding uncertainty in its various
guises.
The science of uncertainty is called statistics. It
is a discipline which draws problems from a wide applied field - much wider
than manufacturing industry - and finds solutions sometimes requiring complex
concepts. While this wide variety of applications areas can lead to
some problems of terminology, it also means that solutions applicable to
engineering problems can be found in work done in almost any area
of intellectual pursuit where measurements have been made.
A product follows the following iterative cycle, after establishing the
customer's requirements:
- Original design
- Manufacturing a prototype
- Optimising the design
- Verifying design against specification
- Planning and implementing production
until all quality requirements are met; and finally
- Monitoring the product in the market place
Statistical procedures should be used at each of these stages - it
is not good enough to use statistical procedures, if at all, only at the
end or when something goes wrong. Use of Design of Experiments
at an early stage enables, for example, optimal mixes to be used in a plastics
product to ensure robustness both against variations in the
materials used in construction and also against variation in service
conditions; analysis of in-service failure data using Survival Analysis
techniques may enable the source of problems to be identified. Such
techniques lead to the maximum information being derived for the minimum cost.
Proper use of statistical techniques is therefore essential not only to promote
and maintain a quality product but also to ensure that it is developed with
the lowest possible cost.
Characteristics of the UK manufacturing industry
Manufacturing - the production of tangibles including electricity, oil, gas,
etc. - is crucial to all economies because it is an important source of technological
progress. Some maintain that it is the only such source, but this is
only true in part - service industries such as finance often lead to fundamental
research, and anyway the dividing line between services, such as consulting,
and manufacturing is very poorly defined.
In the UK, the contribution of manufacturing to the GDP has shrunk to about
23%, the smallest in the industrialised world, and this is becoming a threat
to our technological base. In comparison, manufacturing in Switzerland
- also with a large financial sector - contributes nearly 50% to the Swiss
GDP.
A feature of the UK economy is its domination by small companies for reasons
that may be cultural. This has long been noted and means that the economy
is very flexible, but it makes manufacturing on a global scale difficult.
According to which source you find, there are different numbers reported
for the size of the manufacturing economy in the UK. The DTI claims
that "98% of the 135,000
UK manufacturers are SMEs", while at more or less the same time claiming
that there are "332,070 manufacturing
businesses of which 99.2% are SMEs" (this link appears to be broken at the moment). The different definitions of SME
cannot be responsible for a factor of over 2 but it is clear that SMEs form
the vast majority of manufacturing businesses. Curiously the number
of non-SMEs is therefore about the same for both these sources at about 2,700.
Perhaps a more reliable source is from the Office of National
Statistics' web site which includes tables drawn from Inland Revenue
and VAT returns. This shows a very interesting distribution indeed
. For 2001, Table 9.2 of PA1003_2001.pdf reveals:
| No. people |
No. manufacturers |
Cumulative No. |
Cumulutave %age |
| 1-9 |
121095 |
121095 |
70.8 |
| 10-19 |
20290 |
141385 |
82.7 |
| 20-99 |
22010 |
163395 |
95.6 |
| 100-499 |
6745 |
170140 |
99.5 |
| 500+ |
855 |
170995 |
100.0 |
It is possible that different definitions of 'manufacturer' and 'SME' are
responsible for this discrepancy - for example some companies which are really
design consultancies that work for a number of clients may claim to be manufacturers.
Whatever the number, it is likely that the true count of manufacturing or
immediately involved companies is above 200,000 and that this is dominated
by micro and small manufacturers. Some of the tiniest may be garage-manufacturers
that are just satisfying a local and/or inexpensive market or artisans with
a particular niche but on the other hand there will be also be a number of
consultancies that work across industry particularly at the design phase
and that are not included here.
The UK tendency to favour small businesses - Napolean was a little misguided
to confuse these with shopkeepers - has been exacerbated by such recent practices
as downsizing and outsourcing - and means that manufactured goods require
a long supply chain. It therefore means that manufacturing in the UK
becomes a bigger organisational problem than in other countries. The
US has a similar economy, though much larger but they have in recent years
managed to increase their proportion of manufacturing GDP. However
the US is much less exposed to currency fluctuations since the majority of
US trade is internal.
This is not to be despondent from a UK perspective - there are many
excellent small high-tech companies in the UK that are working at the frontiers
of technology in electronics, telecommunications, computing, aerospace, plastics,
petrochemicals, life sciences, etc. that will pull through.
In some sectors, such as financial services, pharmaceuticals and life sciences,
the UK is noted as a global player. In engineering, the main global
presence is in aerospace, which dominated by a large defence (ie government)
demand. Elsewhere, there is no longer any global industry: vehicle
manufacture, ship-building and general manufacturing of many commodity items
have long left these shores.
These features, while particularly evident in the UK, are visible in other
countries, and as de-regulation etc. becomes more prevalent globally, what
is happening today in the UK is likely to become the norm elsewhere eventually.
Industrial statisticians world-wide therefore find it very difficult to get
the message across to the millions of small manufacturing companies that
are sub-contractors or lower.
The fragmented nature of the UK manufacturing economy poses a number of
problems such as how best to organise the long supply chain so as to take
advantage of its flexibility without imposing unnecessary overheads.
The UK Government is very concerned about the apparent low productivity in
this country and various documents have been released, and programs have
been started, with the aim of improving the situation. The documents
can be found on the Office for National
Statistics and DTI web sites.
A problem in manufacturing
There is one feature that is not generally mentioned in this context - the
low use of statistics in the UK manufacturing economy. Could
it be a coincidence that those sectors noted above - pharmaceuticals, life
sciences and financial servives - where the UK is indeed a global player,
require a sophisticated understanding of uncertainty and are major employers
of statisticians?
A number of questions arise:
- Is the apparent low use of statistics really a fact?
- Are there other approaches that may used?
- Why do engineers and manufacturers avoid statistics - or call it something
else altogether.
- Does manufacturing need statistics at all?
- Are we right to be worried?
From time to time, these concerns are also expressed by senior people both
in statistics and in the engineering industries. Meetings and seminars
are held to discuss the poor penetration of proper statistical techniques
into manufacturing industry. Proposals are made - and surely put
into effect - to improve the statistical education of engineers and industrialists.
Standards are put forward for discussion. Conferences on Industrial
Statistics are held, to which many industrial companies are invited but which
too few manage to attend - the delegates are mostly statisticians interested
in helping industry rather than industrialists interested in applying statistics.
In fact, it could be said that in many of these examples, it is a case of
the converted preaching to the converted.
Given that concern is shown at these elevated levels, we may therefore
reasonably deduce that there is a problem. At the working level, the
reasons for concern are clear to anyone involved on a day-to-day basis in
both statistics and industry. There is a communications gap.
Statistics is not, by and large, a subject that can be taught in an abstract
fashion, and it is notable that some engineers (as well as other applied
scientists) fail completely to appreciate its subtlety. Equally, many
statisticians were originally qualified in other disciplines, but found that
a fascination with uncertainty drew them into statistics. Some fundamental
statistical principles have been encapsulated within the quality control
mantras that can be heard in Board Rooms - SPC, Deming, Taguchi, 6-s
etc., etc. These have an engineering origin and raise the issue of
uncertainty, and are certainly proven tools, but there are three problems
in their implementation:
- They are all top-down management-driven philosophies that depend on
being pushed down into the supply chain through being championed either by
the client company or by dynamic individuals,
- They are taught as self-contained topics in fairly short courses as
relatively stationary concepts whereas the underlying statistical approaches
are dynamic - always being developed, refined and improved, and adapted to
the problem in hand. In principle of course all users should attend
frequent refresher courses but, like training courses in the first place,
these need to be tailored to the company and there are many other demands
on engineers,
- Not all statistical issues and approaches are covered by these and,
as in all cases of lack of knowledge, the practitioner in industry may not
recognise that there is a problem or alternatively may struggle for a solution
when one is readily available.
While these principles may affect the culture of the client company - the
brand-name manufacturer perhaps - they can only affect the total manufacturing
economy by a very slow diffusive process where conservative clinging to established
practices makes the process slower.
For individual projects the procedures can be insisted upon and, in the
short term, other client companies will benefit; but retention of culture
is an important problem in the dog-eat-dog company culture and it is all too
easy to belittle the apparently unproductive research or quality control departments.
Eventually of course such companies should disappear since customers will
turn away, but observation shows that accountancy bottom lines - which ultimately
control the longevity of a company - have little to do with long term planning
or with product longevity, and more to do with this year's profits and the
current share price.
Therefore it is very difficult to promote or make available statistical
approaches in such a fragmented and widely distributed manufacturing economy;
top-down approaches are difficult to maintain as a supplier moves from client
to client. The supplier itself is often aware of the problem but does
not know how to tackle it, nor is there the financial facility. Many
suppliers do not know how to find the right resource - apart from the globally
successful industries which employ large numbers of statisticians, most other
statisticians work in academia or for the government. And the small
- even tiny - size of many companies means that they cannot individually
allocate resources to solve statistical problems. No company of 10
people will directly employ a specialist that they believe they don't need
and will be very reluctant to pay consultancy rates that may be a large proportion
of the monthly salary bill.
The irony is that the UK is without doubt a global player in statistics
- many statistical techniques were pioneered here. It is arguable that
the pragmatic culture in the UK that derives from experimentation and practical
applications also gave birth to the first Industrial Revolution and many
other events. Statistics may be seen as quantifying this pragmatism
and is therefore an inheritor of a fundamental part of British culture.
We are therefore left with essentially a marketing problem - how to encourage
industry to make proper use of statistics, which is one of our flagship services.
This is not only a UK problem but one that permeates the world.
But the world-class UK statistics industry needs to be put together with
the UK's highly distributed manufacturing. The solution to this problem
therefore offers opportunities on a global scale.
Implications
We believe that this failure in communication is largely the responsibility
of statisticians. It is necessary for statisticians to proselytise their
discipline and go out of their way to talk to manufacturers. In addition,
statisticians need to understand - or, if they understand already, to be
seen to understand - the problems of engineering, manufacturing and industry
in general. Lack of knowledge is not a one-way street.
It is a natural defensive reaction, when faced with lack of understanding,
for people to collect together in critical masses - it is a response to an
alienation born of suspicion. Since statistics is the science of uncertainty,
its solutions are expressions of the uncertain. People unable to comprehend
uncertainty - particularly those able enough to comprehend certainty very
well - find this very threatening and therefore want nothing to do with uncertainty.
In manufacturing, there are for the most part so few statisticians that
they cannot form the critical mass necessary. Thus statisticians gather
together in those industries where their skills are recognised; manufacturing
is not included.
It is impracticable for statisticians to go out in person to do all this
- they are busy people with full agenda. It has been seen that holding
conferences - interesting and stimulating though it is to the delegates -
does not by and large succeed in promoting statistics directly into industry.
Conferences tend to become gatherings of statisticians interested in industry
rather than the other way around and very few manufacturers attend.
Solution
Experience in talking directly to manufacturers and engineers, for example
in the course of normal work as well as at trade exhibitions, reveals a nodding
acquaintance with these problems but very little by way of action. It
is not as if there is a rush of manufacturers looking for a door to statistics
- potential collaborators are fairly rare.
Engineers working in manufacturing are all highly numerate and technically
competent. They may realise that statistical help is required but are
faced with tight financial constraints or a management that expects something
for nothing, or does not see the point. Optimum solution may require
specialist statistical software that individual companies may not be able
to or want to afford for one-off applications.
The small-company structure described above means that such companies are
unlikely to invest in statistical software or even have sufficient IT maintenance
skills. This means that solutions, where they are found, are going
to be calculated using general purpose software or will require engineers
to spend a lot of time writing their own programs from scratch. Both
of these approaches have associated concerns of quality control.
We cannot force industries to change old habits but it would be much easier
if there were a simple resource that they could use to check out at least
some of their problems. With many small, widely distributed manufacturers,
potential clients are widely scattered geographically. Equally these
clients have applications that, while they may be statistically special,
can be professionally handled by any statistician who will recommend or engage
with a specialist if necessary.
We forsee the solution to this dilemma to be based on an Internet application.
We are therefore in the process of assembling a web site which will be a
single entry portal for industrial statistics. The site is
www.industrial-statistics.com
The point of industrial statistics rather than engineering, manufacturing
or business statistics for example is that it is a more general application
and we do not want to exclude parts of industry that may not regard themselves
as manufacturers even though the manufacturing process is the main
target. The power of statistics is also it's Achilles' heel - it is
a science that can be applied to almost anything so that all disciplines
regard it in some ways as an interloper.
Features
There are two levels planned for this site. The first level is free
to any subscriber, in particular it is free to statisticians. The second
level is a subscription level and will follow successful implementation of
Level 1.
The Industrial Statistics web site will include at Level 1, available free:
- A list of statisticians, departments, institutions and consultancies
that are interested in working with industry, broadly categorised by
special interest, with links, and geographical locations;
- A search engine that will locate potential collaborators;
- Various closed mailing and discussion lists that can act as introductory
help forums;
- A monthly newsletter delivered by email that may include interesting
solutions, notification of events, etc.;
- A monthly digest of journal contents with industrial statistics applications;
- Industry- and geography-specific pages;
- Links to (geographically dependent) funding sources, including co-operatives,
and information as to availability;
- Links to institutions and companies capable of satisfying a wide range
of educational needs - long and short courses, academic courses, training,
etc. delivered onsite, on-campus or electronically;
- Links to statistical definitions, notes and other useful information;
- Case-studies either by link or by video-streaming;
- Provision of on-line video-streamed courses either from major institutions
such as the Open University, training institutes or on a bespoke basis for
a few clients - all on a paid-basis;
- Links to business aids such as insurance, business link, contract
forms etc;
- Links to standards and to bodies such as the NPL, ISO etc.;
- Links to professional and learned bodies, such as the RSS;
- Access via a browser.
The following Level 2 facilities will be available for an annual subscription
- of the order of £100 per year.
- Broadband access to a wide variety of specialist software either running
directly on IS servers or via the Internet. This software will be available
openly but with associated quotas of time and space;
- The charging rate for the software will depend on installation and
maintenance costs. It is intended to include all mainline statistical
software, whether Commercial or Open Source, subject to licence agreement;
- There will be the facility to buy more time and/or space as required
so that companies can avoid mounting the software themselves;
- Access to searchable indices of statistics such as Current Index of
Statistics;
- Access to journals online;
- Access to library ordering systems such as the British Library;
- Access and programs may run either via thin client software (Citrix
or VNC) or a native X-server (eg X on Unix or Exceed).
Clearly all these facilities are already available individually but Industrial-Statistics.com
will place them all within the same framework so that, for a modest subscription,
engineers will have access to the most comprehensive set of tools: -
- to carry out the correct calculations and
- to interact fully and professionally with any consulting statisticians
or with their own statistical advisors.
Note that some of the Level 1 services are also paid - the essential difference
is that the user access to Level 1 is via a browser and involves little computation
other than database and web serving while Level 2 is totally interactive
at a Unix/Windows level. The overall aim of the site is to make
available to engineers and statisticians, working alone (or almost so) in
industry, the advantages of community enjoyed by their academic colleagues,
as well as all the benefits of software resources that they would otherwise
lack. In this way, it is a problem-driven self-help approach to driving
statistics into manufacturing industry. Any subscriber - particularly
statisticians - can choose to be entered into the database but they may not
if they only wish to be kept in touch.
The site will also try to help with collaborative working. Individuals
and companies with separate level 2 access may allocate a group structure
to their data so that others may share it using standard Unix facilities.
This may if required be extended to sharing any additional processing resources
purchased so that, for example, one lead company will purchase all the processing
required and let the other companies share this resource - perhaps subordinates
in the supply chain or statisticians working on the problem.
As each user will be a relatively standard Unix user, email and other facilities
will also be available subject to sensible safeguards. This will enable
each user to employ the @industrial-statistics.com domain name as well as
providing web facilities.
Marketing to statisticians
There will be no cost at all to statisticians and training institutions for
registering their interest. They may choose to subscribe to and assist
in mailing list enquiries if they wish, but there is no requirement to do
so. They may also choose to sponsor or advertise - this may be
particularly relevant to academic departments and commercial training organisations
looking for students. Statisticians may also choose to subscribe just
to be access the level 2 software.
List members will not become the object of mail shots since the mailing
lists will all be closed - only mail from subscribed members will be allowed,
and spam filters will be installed.
For those statisticians who are not able to work via University departments,
there will be a either a click-through Professional Indemnity Insurance if
we can obtain it, or a group PI and ISO9000 membership subject to clear standards
of working and a percentage of the fee. These will be charged on a project
basis and other business aids will be placed on the web site. This
will make the freelance consultant able to handle occasional contracts where
they may not be able or want to work full time.
For statisticians who do not want to work freelance, we also hope to provide
a shell so that the project contract will actually be with Industrial-Statistics.com
and the statistician will be an episodic employee. Thus we will take
care of all tax and National Insurance as well as providing the PI and ISO
assurance to the client. It is possible that this mode of working will
be attractive to people from outside the UK for tax reasons subject to legal
constraints.
Marketing will be direct to individuals, to Universities and to all institutes
that are associated with statistics such as 6-s training institutes
so that the client will have a wide choice of how to proceed.
Presentations will be made at statistical conferences, meetings etc.
It is crucial that statisticians see this approach:
- as a way to promote themselves or their departments into industry;
- as a way of retaining some ownership of statistics, which is such
a broad-based discipline frequently taken over by others - for example neural
networks and data mining which both originate in statistical concepts;
- for academic statisticians, as a way of improving links between Industry
and Higher Education - much lauded these days;
- as a way for academic statisticians to gain access to industrial problems
and data that will be very useful for longer term research or for research
students.
Marketing to industry
This is rather more difficult in the first instance since it is industrial
practice that we are seeking to change. However for the free Level 1,
there is no financial commitment but only access to general help. Individual
engineers whose companies are not initially sympathetic may therefore register
privately if they wish.
General marketing will be carried out:
- by extensive Internet research, web promotion and contact via email;
- by newsletters, discussion lists and digests will keep the topic at
the top of the agenda;
- by appearance at manufacturing and trade fairs;
- by conference presentations;
- by articles placed in trade journals where possible;
- by promotion via government agencies if possible;
- through peer sponsorship by leading manufacturers - the fear of being
left behind being the motivation.
Recruitment to Level 2 membership will come from the facilities that will
be offered since the site will already be known. The choice will ultimately
be that of the consumer - they will only choose to pay the subscription fee
if what they see matches what they want. Again individual interested
engineers suffering under unsympathetic management may choose to register
at their own (modest) cost.
Thus the Level 1 activity with newsletters and discussion lists is actually
part of the Level 2 marketing campaign.
Working practices
In order to succeed in promoting statistics to industry, we must not only
succeed in getting industry to join at either level. The working practices
need to be considered.
Most statistical work for industry to date is for large companies and institutions.
The fees involved are not particularly onerous for such bodies but for a
small manufacturer, unless budgeted by their client, the fees can be a problem.
Much of the purpose of industrial-statistics.com is to overcome this hurdle.
The conventional paradigm therefore needs to be addressed and work will
not necessarily be done out-of-line by the statistician. The collaborative
facilities of the Level 2 design will enable the statistician to co-worl with
client staff in an advisory role or even for a technically competent engineer
to do much of the work him or herself. There is another way of working
- as a percentage of the savings made.
Four approachs are envisaged:
- by conventional consultant working essentially by the day or project
and billed as appropriate,
- by collaborative working where the statistician engages with the client's
staff as an advisor, guiding calculations done by the client,
- completely by staff within the company, availing themselves of the
contemporary software at Level 2 and suitable textbooks, doing the calculations
themselves, and
- where a statistician - or group of statisticians - take a percentage
of the savings from the improvements over an agreed period of time.
Company audit
One problem frequently encountered by statisticians offering their services
to industry is that the potential client company doesn't know that it is not
working in a statistically optimal manner. Therefore it may be necessary
to offer for the company to be audited statistically. Under this procedure,
a statistical consultancy - which may be an independent company or a University
department - goes through the complete design to manufacture cycle and evaluates
the product or products either from historical or specifically generated
data. This may also include analysis of customer data as in Customer
Relations Management techniques. In this manner, substantial improvements
can be made either to the cost or quality of the product and marketing.
If such services are carried out under approach 4 above, the company is
not committing money forward. The statistical consultancy is taking
a risk that no savings can be made or that the company will not survive.
Hopefully both these are very unlikely but it does mean that the percentage
of savings should be quite generous - typically 50% over a two year period
but this depends on the company turnover and present profit, the size of the
customer base and many other factors. This is the way in which
some management consultancies work.
By entering such a partnership arrangement, a company can be assured of
continual interest by the statistical consultancy as there is every
incentive for the statisticians involved to look in detail at the total production
process. It is likely that statistical techniques will continue to
be employed after the period has expired and a cultural change will have
been achieved. There is no reason in principle why this facility should not
be arranged by Industrial-statistics.com, which could act as banker for the
interim to pay the individual statisticians.
Income
Various income streams are postulated:
- Sponsorship from collaborating statistician/training institutes, academic
departments or companies either by annual fee or affiliate schemes;
- Sponsorship from flagship industries that want to be associated with
cutting edge techniques;
- Sponsorship from software manufacturers either by annual fee or percentage
click-through;
- Sponsorship from business services such as click-through project-based
PI Insurance;
- Percentage kick-back or arrangement fees for courses etc;
- Sponsorship from book or journal sales;
- Initial support from regional and central government in the UK and
EU;
- Standard subscriptions at Level 2;
- Supplementary purchase of processing at Level 2;
- Income from PI and ISO9000 cover;
- Income from providing a tax and NI shell,
- Income from providing a statistical audit service.
Legal
This site will not as an agency, in that it will not farm out work that arrives
- in fact statistical agencies will be welcome to subscribe and sponsor the
site. The provision of a tax and NI shelter, while appearing to act
as an agency, is merely to help any particular statistician to work on a
particular project.
There may be a need to retain legal expertise so that, for example, a
standard Contract form can be suggested. This is frequently a problem
when working with small companies who do not have legal departments.
The Contract should aim to be equitable between statistician and client and
prescribe a mode of working.
There will be a professional requirement for all work done via IS to be
covered by Professional Indemnity Insurance and the group or click-through
PI facility will mean that no work - however small or protracted - need not
be covered. Various insurers will be invited to make these facilities
available and provision of ISO9002 will require the statistician to work in
a prescribed manner to a QA manual, which will be available for downloading.
Work carried out by direct contact - even though effectively introduced by
the site - will be to the standards mutually decided.
Disputes will be handled at cost by professional colleagues who may be
appointed either directly by the parties concerned or by IS. The mandatory
use of PI should ensure that this will never happen.
Licences will be required for some Level 2 software and this may be expensive.
In some cases, this will only provide a limited number of seats and therefore
a processing limit will be placed once a queue develops.
Requirements
- This web site will need to be mounted in a secure location which will
be provided by the Multimedia Centre at Manchester Metropolitan University,
which has a 155Mb/s link to the Internet.
- The main systems will all be Linux-based.
- The Level 2 system will require a farm of computers linked together.
There are a number of ways of handling this - the present selection
is to use Mosix.
- At Level 2 it may be necessary to have some NT servers for software
that cannot be Linux-mounted. It may alternatively be possible to use
Win4Lin, which will be substantially cheaper and provide immediate links to
the underlying data directories.
- The hardware requirements are proportional to the Level 2 membership
so a part of those fees will support the necessary farm of machines.
- Hardware and software costs are therefore expected to be minimal for
Level 1 applications.
- The web site will be clean with minimal overheads and no fussy graphics.
It is not intended to be mass-marketed and clients will appreciate simplicity
with a purpose.
- Workaround pages and other features will be included to ensure search-engine
promotion of all the facilities.
- Where links are installed to other web sites, it will be suggested
that reciprocal links are made to improve search engine rankings.
- It is intended to offer some sophisticated graphical exploration software
that will require the clients to have broadband access.
- It is also intended to offer some case-studies and courses by video-stream,
which will also require broadband access.
- Online data transfer will also be chargeable to cover the graphic-intensive
applications.
- Facilities will be required for customer orders, although credit card
will be preferred
- Customer tracking will be essential - in particular where there is
click-through counting.
- The client software will be either browser based (Level 1) or Citrix/VNC/X
based (Level 2). The Level 2 subscriptions will pay for the Citrix Server
while in both cases the client software is free.
- One of the largest costs will be employing suitable staff - technical,
marketing and journalistic.
International expansion
This is seen in the first place as a UK development focussing on the NW where
it is located but, following the Internet philosophy of `Think Global, Act
Local', there is the intention to expand the client base, both for statisticians
and manufacturers, to the US and EU.
It will be necessary to approach EU funding mechanisms to ensure that sufficient
language facilities are available. This is not an issue for expansion
into the US or other English speaking areas.
John Logsdon
Manchester UK
4 July 2001
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